For the next two years, we breathed new life into their print ads, promotions, outdoor, radio, direct mail, newsletters and on-site posters. Our PR machine was in full gear, too, grabbing publicity for every new performer, slot machine, promotion and event.
What was the payoff? Resorts hit the jackpot with double-digit sales growth within the first three months. Their 12-month sales trend bucked the Atlantic City downward trend. And cash flow improved by triple digit percentages.
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